Monitoring Email Marketing metrics is vital to know the inclination or declination made and make sure the rate of inclination …
Monitoring Email Marketing metrics is vital to know the inclination or declination made and make sure the rate of inclination prevails. However, monitoring the Email marketing metric does not ensure an improvement has been made without applying the best strategies. The need for these strategies is the sole purpose of this course, teaching strategies to improve Email marketing metrics. Prerequisite. None. What you’ll learn.
- Email terms.
- Who should be using email?
- Why metrics are essential.
- Creating your goals.
- Industry benchmarks.
- Looking at your metrics.
- Maintaining a healthy email list.
- Improving open rates.
- Improving click-thru rates.
- Keys to avoiding the spam folder.
- How to segment your lists.
- Google Analytics vs. platform metrics.
- How to stop sending to an entire list.
- Email frequency.
- Completing a class project. Who is this course for? This course is recommended for individuals and organizations who want to improve their Email marketing metric.
- Introduction to the Course 00:02:00
- Class Project 00:01:00
- Email Terms 00:02:00
- Who Should Be Using Email 00:01:00
- Why Metrics Are Important 00:05:00
- Creating Your Goals 00:05:00
- Industry Benchmarks 00:02:00
- Looking At Your Metrics 00:03:00
- Maintaining A Healthy Email List 00:03:00
- Improving Open Rates 00:03:00
- Improving Click Thru Rates 00:03:00
- Keys To Avoiding The Spam Folder 00:01:00
- How To Segment Your Lists 00:03:00
- Google Analytics vs. Platform Metrics 00:13:00
- Bonus 1: Stop Sending To Entire List 00:00:00
- Bonus 2: Email Frequency 00:03:00
- Conclusion 00:01:00